Finance promotions: clear, fair and not misleading

Finance promotions clear, fair and not misleading; representative example where triggered (CONC 3.3, 3.5).

Who it is owed to

Owed to

The Financial Conduct Authority

Source

FCA Handbook, CONC 3.3.1R and CONC 3.5

Official page

handbook.fca.org.uk

Applies

Credit broking (AR: principal responsible)

Checked against the Financial Conduct Authority's official page on 14 October 2026. Not legal advice.

What has to happen, and when

When

Before each promotion, then periodic review

Evidence usually kept

Promotions log with sign-off, copies

Usually owned by

Compliance lead

What goes wrong

A promotion that is not clear, fair and not misleading breaches CONC 3.3.1R. Where the rules require a representative example, a promotion without one, or with one that leaves out the items CONC 3.5.5R lists, breaches CONC 3.5.

Source: handbook.fca.org.uk

How the register holds it

• One item owed to the FCA, with a compliance lead as its owner and a due date set from the rule above.
• The owner commits to a date the first time they open it, and the evidence (promotions log with sign-off, copies) is attached before it can be marked done.
• A manager confirms it, a reminder goes by email before it falls due, and the item's history cannot be edited or deleted.

Also owed to the FCA

• Consumer Duty annual board report
• SM&CR certification of staff, every year

Every obligation in the UK franchised dealer register

OpsDesk 360 keeps this and every other obligation a dealer group owes in one record. GBP 495 per site per month. A 20 minute conversation, no charge.